pr with a personal touch
Specializing in food, hospitality, restaurants and lifestyle brands, Savor PR is a full-service, woman-owned and operated public relations agency based in Washington, D.C. Combining local industry knowledge with deep national relationships, Savor has experience working with both national brands and local businesses: From Wolfgang Puck and Kimpton to Michael Schlow and Astro Doughnuts & Fried Chicken, we apply an entrepreneurial spirit and roll-up-your-sleeves attitude to all of our partnerships.
HANDCRAFTED STORIES. SHARED WITH CARE.
We help brands and businesses stand out and connect with their communities by telling their stories, whether in creative positioning and messaging, traditional media placements, or on social media. But many businesses offer these same services. What makes us different is the care we put into our work and the creativity we use in doing it: As small business operators, we understand how to be smart, savvy and supportive advisors to not only improve your brand’s visibility, but also its viability. We take pride in providing hands-on, senior-level counsel to all of our clients, and being known as the agency that thoughtfully considers — and sometimes even helps to define — a client’s goals when managing their PR strategy.
INTEGRATED MARKETING + PUBLIC RELATIONS SOLUTIONS
PR is so much more than a press release. From relationship management and branding partnerships to social media, grassroots marketing and pop-up experiences, we offer a range of strategic communications services to position and market your business with tracked, measurable results. Taken collectively, convergence is our sweet spot: We bring together traditional PR practices with modern applications, deep experience with a still-scrappy work ethic, and partnerships across the industry to carve out new stories and perspectives to help you stand out.
PR + MArketing
- Brand Management
- Media Relations
- E-mail Marketing
- Media Training
- Content Creation
- Day-to-day Management
- Influencer Engagement
- Creative Promotions
- Pop-up Events
Annie Plotkin is a fresh face in restaurant PR with a background in experiential and social media marketing. She is passionate about food, food media, and the restaurant sector and is excited to combine her love of food and to-do lists as a PR Associate at Savor PR.
Annie’s passion for food began with making eggs on weekend mornings, while reading Ruth Reichl’s food memoirs. Her first job was in a gourmet hot dog shop where she actually learned how to make sausage and she has only expanded her food horizons from there. She started her career in the restaurant PR world as an intern for Baltz & Co. the summer following graduation from college.
Annie graduated from Vassar College in Poughkeepsie, NY with a degree in history. She was born and raised in Sleepy Hollow, New York and loves spooky things, Queen Victoria, and food photography.
Charissa Benjamin is a seasoned communications professional with over 15 years of experience in a diverse cross-section of industries, specializing in restaurant, hospitality and lifestyle PR. Charissa’s industry experience includes managing PR and marketing campaigns for notable companies within the restaurant, spirits and wine, airline, automobile, traveling entertainment and publishing sectors. Her skills have been keenly developed while working within both PR agency and internal communications environments.
Before launching Savor PR, Charissa was PR Director for Kimpton Hotels & Restaurants’ Mid-Atlantic region, where she managed communications for restaurants in Washington, DC, Alexandria, Va., Baltimore and Philadelphia. Through strategic planning, trend watching and consistently building press and industry contacts, she has successfully placed stories in The Washington Post, Washingtonian, Washington City Paper, The New York Times, National Public Radio, USA Today, Associated Press, BusinessWeek, The Wall Street Journal, Every Day with Rachel Ray, CNN’s Eatocracy and more.
Elaine Mazanec is a skilled communications professional with experience in the hospitality, restaurant and non-profit sectors, and a passion for food, wine and travel. Prior to Savor PR, she was a Public Relations Specialist for Kimpton Hotels & Restaurants, where she handled public relations in the Mid-Atlantic region for seven restaurants and a boutique wine shop and market. In that role, she built close relationships with journalists covering the industry, and counseled the chefs, general managers and restaurant operators on everything from media relations to industry trends, social media strategy and event execution.
Elaine also worked at the public affairs powerhouse, APCO Worldwide, where she provided clients with strategic counsel regarding corporate responsibility platforms and programs, media strategies and stakeholder outreach. She has experience coordinating national public health campaigns, including the “Vaccinate Your Baby” campaign with celebrity spokesperson Amanda Peet.